A great product answers a genuine need. If it looks good, is easy to use and long-lasting then all the better. In a B2B world the challenge is keeping the product focused on solving the customer's problem. Building the right thing and incorporating it profitably into the business model is paramount.
Data is an asset that organisations have not learned how to exploit. Citizen Data Science empowers your teams to use analytics to solve problems and achieve measurable commercial outcomes. We look at some of the opportunities for team members to use relatively simple tools to assist decision making.